Visit here: http://maps.secondlife.com/secondlife/American%20Cancer%20Society/128/128/22
Official blog with full details here: http://relayforlifeofsecondlife.org/
Visit the Relay for Life American Cancer Society sim to pick up a free Paint Second Life Purple Pack. This appears to be the epicenter of the RFL campaign.
Purple Launch Party- Saturday, February 21st, 4pm-8pm SLT.
Purple Day Party- Saturday, February 28th, 2pm-4pm SLT.
Purple Finale- Saturday, March 7th, 10am-2pm SLT & 6pm-8pm SLT.